Dove wanted to develop an emotional bond with target consumers to bring positivity, empowerment and comfort during the tough Singapore Circuit Breaker period. This was to strengthen Dove’s positioning as a caring brand that provides holistic wellness for mind, body and soul.

Oasis launched a 1-month #TakeCareBeSafe Instagram campaign to encourage consumers to keep their bodies and minds active and stay positive while staying at home. 
 
We engaged 5 lifestyle influencers to share their authentic “Moment of…”, which enabled Dove to connect with their audience during the trying Circuit Breaker period.

We reached nearly 150,000 impressions and strengthened brand recall.