P&G launched VÖOST Vitamins, Australia’s leading effervescent brand, in Singapore. With the widest range of premium effervescent vitamins and minerals which are affordable yet don’t compromise on taste or quality, VÖOST caters to various lifestyle needs whether you are a health and fitness lover, an active parent, or a busy professional living a full daily schedule.

Oasis worked closely with VÖOST Vitamins on a 360 campaign to drive consumer traffic to check out and try out VÖOST Vitamins. This included running a social campaign with top fitness Singaporean influencers, organising a physical event at celebrity-endorsed fitness studio Barry's Bootcamp, seeding press kits, and facilitating a Lazada livestream hosted by former radio DJ Jamie Yeo.

The Lazada livestream attracted 1,300 views and Voost Vitamin C sold out that very night. Our team garnered a PR and social outreach achieving a total of 8,864,995 impressions with high engagement rate making it a smashing success.